Reinventing Cooking since 1963
For over 60 years, we’ve been developing innovative cooking solutions that simplify everyday life. Born from a vision to preserve nutrients and reduce fats, our high-quality products and smart technology inspire people worldwide to rediscover the joy of healthy, homemade meals.
Our history
Eating better, then and now
It all began with a good idea: in 1963, Andrew W. Garfield and Georg Timmermann produced their first cookware made from high-quality stainless steel and sold it in Germany under the name ‘AMC’ a true innovation. The first AMC M25 cookware range was a resounding success: thanks to stainless steel and the innovative methods of cooking without adding water and frying without adding fat, AMC International Alfa Metalcraft Corp. AG was founded in Switzerland – marking the start of the company’s expansion across Europe.
Our history
A wide variety of dishes made using AMC pots and pans
As early as the 1970s, AMC pots and pans made it possible to prepare a wide variety of dishes quickly and easily. However, many people relied on fat to enhance flavour – a problem, as many people wanted to eat more healthily. New ways were needed to prepare healthy and tasty meals – with support and suitable recipes. AMC responded with the M27 series in a new design and founded the AMC Institute in 1978, which developed recipes – for delicious and healthy dishes, completely without added fat.
Our history
A growing demand for healthier and quicker cooking
In the 1980s, fitness and healthy eating became increasingly important, yet foods high in carbohydrates continued to dominate. AMC focused on nutritional education and aimed to make cooking even quicker and easier, so that healthy meals could be incorporated into everyday life. With the M28 series, AMC launched the first temperature-controlled cooking system in 1983 – featuring an Akkutherm capsule base, Visiotherm temperature indicator and the Secuquick pressure lid – for healthy, quick and controlled cooking.
Our history
M29 Series – A fresh look and new features for a new decade
In the 1990s, organic products became more popular, and many people started spending more on quality ingredients. Light salads, wholemeal products and international cuisine increasingly replaced fast food. New technologies transformed cooking. AMC launched its M29 range of induction-compatible pots – for safe and energy-efficient cooking. The Audiotherm complemented the Visiotherm with acoustic signals. The Atmosfera also marked the arrival of the first portable hotplate capable of gratinating and baking.
Our history
Change in eating habits
An ever-growing section of the population was changing its eating habits and seeking a healthier diet. This helped the organic boom reach even wider sections of the population. Despite their best intentions, working people in particular found it difficult to find the time to cook fresh meals. Products such as the AMC Secuquick help working people with suitable recipes to put delicious and healthy food on the table in a short time and with little effort. Due to its growing popularity, AMC further developed the pressure cooker lid. Under the name ‘Secuquick softline’, it now even offered two different cooking methods to ensure the best possible programme for every ingredient.
Our history
M30 Series – new ways of cooking
In the 2010s, cooking became a lifestyle – preparing meals together became an event, inspired by TV chefs and new methods such as steaming.
In 2010, AMC launched the premium M30 system – featuring fully automatic temperature and time control. The Audiotherm and the Navigenio portable hotplate automatically adjusted the temperature. The system was complemented by the EasyQuick steaming lid, the Hot Pan with a textured base and the oPan brunch pan.
Our history
AMC Cooking System – Where innovation meets enjoyment
With smartphones and constant internet access, cooking habits have also changed. In 2021, AMC launched the M30s smart cooking system with the connected Cook & Go app – for greater convenience and enjoyment in the kitchen. Together with the M30s pot system and the Navigenio portable hotplate, this created a connected system offering complete control whilst cooking. For this, AMC received the Kitchen Innovation Award and the Golden Award – Best of the Best in the small electrical appliances category in 2021.
From Legacy to Future
The world has moved into a fast-paced digital age, but our purpose remains unchanged. We have evolved from a pioneer in healthy eating into a global leader in smart cooking – merging our 1963 heritage with the technology of tomorrow. Today, we continue to empower you to eat and live better, guided by the same core beliefs that have defined us for over six decades.
The Beliefs that Guide Us
Our core beliefs are our North Star, ensuring every innovation and consultation focuses on your success.
Fostering Trust through open Communication
We foster trust and connection through open, transparent communication and exchange.
Unlocking Potential & Lifelong Learning
We believe in our unlimited potential, embracing lifelong learning and continuous personal growth.
Committing to Promises
We keep our promises and drive meaningful innovation to create lasting value.
Seeing is Believing
A premium system deserves a premium introduction. We choose direct selling because some things cannot be fully understood through a screen; quality must be felt and tasted. By connecting with an expert, you get the proof, the tailored advice, and the confidence to start your journey toward better cooking.
With its headquarters in Switzerland and branches on four continents, AMC operates worldwide - supported by a strong network of around 8,500 dedicated sales partners in more than 30 countries who provide personal consultation.
Manufactured in Europe – Quality you can Trust
Premium systems require a first-class origin. Our products are crafted in our own European facilities with the highest precision. This depth of production guarantees the legendary durability and quality that has defined AMC for generations – true "Made in Europe" you can rely on.
The AMC Food Lab – where Innovation Meets Flavor
The Food Lab is our central hub for culinary research. Here, we analyze the intersection of nutrition and technology to refine the AMC methods. As a global trendsetter, the Food Lab sets the standards that inspire our experts and consultants worldwide.