Our history

A wide variety of dishes made using AMC pots and pans

As early as the 1970s, AMC pots and pans made it possible to prepare a wide variety of dishes quickly and easily. However, many people relied on fat to enhance flavour – a problem, as many people wanted to eat more healthily. New ways were needed to prepare healthy and tasty meals – with support and suitable recipes.

AMC responded with the M27 series in a new design and founded the AMC Institute in 1978, which developed recipes – for flavorful dishes, with no added fat.

Our history

A growing demand for healthier and quicker cooking

In the 1980s, fitness and conscious eating became increasingly important, though carbohydrate-rich foods still dominated. AMC focused on nutrition education and wanted to make cooking even easier, so that conscious eating could become part of everyday life.

With the M28 series, AMC launched the first temperature-controlled cooking system in 1983 – featuring the Akkutherm capsule base, the Visiotherm temperature display, and the Secuquick pressure lid – for controlled and comfortable cooking.

Our history

M29 Series – A fresh look and new features for a new decade

In the 1990s, organic products became more popular, and many people started spending more on quality ingredients. Light salads, wholemeal products and international cuisine increasingly replaced fast food. New technologies transformed cooking.

With the M29 series, AMC launched induction-compatible pots – for safe cooking on all stovetop types. The Audiotherm complemented the Visiotherm with acoustic signals. The Atmosfera also introduced the first mobile cooking plate, enabling gratinating and baking as well.

Our history

Change in eating habits

An ever-growing section of the population was changing its eating habits and seeking a healthier diet. This helped the organic boom reach even wider sections of the population. Despite their best intentions, working people in particular found it difficult to find the time to cook fresh meals.

Products like the AMC Secuquick help working people bring enjoyable meals to the table with little effort, supported by matching recipes. Due to its growing popularity, AMC further developed the pressure lid. Under the name "Secuquick softline," it now offered two different cooking methods for different ingredients.

Our history

M30 Series – new ways of cooking

In the 2010s, cooking became a lifestyle – preparing meals together became an event, inspired by TV chefs and new methods such as steaming.

In 2010, AMC launched the premium M30 system – featuring fully automatic temperature and time control. The Audiotherm and the Navigenio portable hotplate automatically adjusted the temperature. The system was complemented by the EasyQuick steaming lid, the Hot Pan with a textured base and the oPan brunch pan.

Our history

AMC Cooking System – Where innovation meets enjoyment

With smartphones and constant internet access, cooking habits have also changed. In 2021, AMC launched the M30s smart cooking system with the connected Cook & Go app – for greater convenience and enjoyment in the kitchen. Together with the M30s pot system and the Navigenio portable hotplate, this created a connected system offering complete control whilst cooking. For this, AMC received the Kitchen Innovation Award and the Golden Award – Best of the Best in the small electrical appliances category in 2021.